Watches and Wonders 2025 – The most beautiful launches at a glance

From April 1st to 7th, Geneva once again celebrated haute horlogerie during Watches and Wonders 2025. For collectors, connoisseurs, and enthusiasts worldwide, this was the opportunity to discover the future of watch design—and to glimpse the artisanal masterpieces of today.

This year brought a beautiful balance of innovation, heritage, and refinement. Below, we share the most notable releases and trends.

Rolex presents the Land-Dweller

A new Rolex is always big news, and this year the brand didn't disappoint. The Land-Dweller is a bold yet refined model reminiscent of the classic Oysterquartz, but with a modern heart. The watch is equipped with a high-frequency caliber and the new Dynapulse escapement, ensuring outstanding precision and durability.

270 years of Vacheron Constantin: an anniversary in style

Vacheron Constantin celebrated its 270th anniversary with an elegant, limited-edition Traditionnelle. With a modest 38mm case, a manual movement, and a geometric pattern designed especially for the occasion, this model is a subtle ode to the house's rich history.

Tudor innovates with depth

Tudor continued its success with three strong models. The Black Bay 68 is a robust diving watch with a 43mm case, perfect for those who appreciate a bold statement on their wrist. The new Pelagos Ultra is designed for professional divers, with an impressive water resistance of up to 1000 meters. And the popular Black Bay 58 has been stylishly updated with a burgundy sunray dial.

Affordable luxury continues to grow

Besides the big, exclusive names, we also saw interesting models in the more accessible segment. The Oris Big Crown Pointer Date Calibre 403 offers an impressive five-day power reserve for a price of just over €4,000. TAG Heuer introduced the Formula 1 Solargraph, powered by sunlight and stylishly designed – all for under €2,000.

Conclusion

Watches and Wonders 2025 showed that watch design is alive and kicking. From groundbreaking technologies to subtle aesthetics, from new materials to tributes to the past – it was an edition full of contrast and class.

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