Citizen: A Timeless Innovator in the Watch World

Citizen is one of those watch brands that has become synonymous with innovation, precision and durability. For over 100 years, this Japanese brand has been at the forefront of the watch industry, with groundbreaking technologies and timeless designs. Let’s delve deeper into Citizen’s rich history and discover how the brand continues to surprise today with its modern models and advanced technology.

The History of Citizen

Citizen 's origins date back to 1918, when the Shokosha Watch Research Institute was founded in Tokyo, Japan. In 1924, the first watch under the name "Citizen" was produced. The name "Citizen" was chosen with the idea that the watches should be accessible to all citizens, and not just the elite. This democratic idea has formed the core of the brand and still applies to their mission: to offer affordable, high-quality watches to a wide audience.

In the years that followed, Citizen grew into a global brand, known for its precision watches and innovative technologies. In the 1970s, Citizen played a major role in the introduction of quartz watches, which challenged traditional mechanical watches with their unprecedented accuracy.

Citizen's Innovations: From Quartz to Eco-Drive

One of Citizen’s greatest contributions to the watch industry is their introduction of Eco-Drive technology in 1976. This technology uses light – both natural and artificial – to charge the battery. This means that Eco-Drive watches never need a replaceable battery, which is not only convenient but also environmentally friendly. At a time when sustainability is becoming increasingly important, Citizen is responding to the needs of modern consumers with this technology.

Eco-Drive watches have since become a cornerstone of the brand. The fact that they are able to store energy and continue working even after months of no light makes them incredibly reliable and practical.

Citizen Today: Timeless Design with Advanced Technology

In addition to Eco-Drive technology, Citizen has also impressed with their advanced radio-controlled watches. These watches automatically synchronize with atomic clocks, making them extremely accurate. This is an example of how Citizen continues to strive for precision, something that has been a constant in their development over the years.

Models such as the **Citizen Promaster** series are popular today among adventurers and sports enthusiasts, while collections such as the **Citizen Elegant** line are aimed at lovers of classic and stylish designs. Whether sporty or elegant, each watch offers advanced technology without compromising on aesthetics.

Citizen and Sustainability

Sustainability is a top priority for Citizen. In addition to their Eco-Drive technology, which helps reduce waste by avoiding battery replacements, the brand is also committed to sustainable production processes. This fits in with the broader trend within the watch industry, where more and more brands are striving for a smaller ecological footprint.

Why Choose Citizen?

Citizen offers a unique blend of innovation, reliability and style. Whether you want a watch that always runs precisely thanks to radio-controlled technology, or an eco-friendly model that never needs a battery change, Citizen has it. The watches are affordable without compromising on quality, making the brand attractive to both novice and seasoned watch collectors.

With over a century of experience and a strong focus on technological advancement, Citizen continues to set itself apart in the watch world. The brand offers something for everyone, from robust sports watches to elegant classic designs, all with a signature reliability.

Citizen is a brand that has managed to embrace its rich history while remaining a pioneer in the modern watch world. Whether you are looking for a watch with innovative technology or a stylish design, Citizen always delivers an excellent balance between aesthetics, functionality and durability.

Looking for a Citizen watch? Visit our webshop and discover the extensive collection.